Google Ads
GENERATE MORE VISITORS AND CUSTOMERS FOR YOUR BUSINESS
Would you like to appear in the first results of Google immediately? Google Ads is the right answer for you.
As a Google Ads agency we help you to get more potential customers by advertising your business in the top paid positions for users’ search intent.
A well managed Google Ads (formerly Adwords) campaign is the fastest and most cost-effective way to increase your business revenue in the short term.
As a Google advertising agency we provide you with:
Google Ads Management
Our team will ensure that your company’s ads appear whenever your potential customers are looking for products or services related to your business.
Optimisation of campaigns
Our work as a Google Ads advertising agency makes us take a step further in your campaigns and, once launched, we work on the optimisation of the ads to achieve the best possible results.
Campaign Support
You will have qualified professionals at your fingertips who you can contact if you have any doubts.
We are by your side to help you understand the strategy we are following and how we are implementing it.
Increased conversions
We help you save money on your campaigns by targeting them correctly, which will also result in increased conversions.
How do we work at the Google ads agency?
ATTRACT YOUR POTENTIAL BUYERS
We set up your campaigns, track them and optimise them to get the best results.
Our Google Ads campaign experts ensure that your ads are correctly targeted to your target audience so that you start making money from the very first moment.
Keyword analysis
We determine which keywords will give us the best results in our campaigns.After a preliminary analysis, we will choose the keywords based on their cost and conversion potential.
We will also detect negative keywords to avoid unnecessary costs.
Core Competencies Analysis
Understanding how the competition is running their campaigns will allow us to get more out of your campaigns.As a Google Ads agency we will explain to you the current market situation, and what steps to take in order to stay ahead of the competition.
Creation of campaigns
We prepare your campaigns, create the ads and configure all the necessary settings.For proper management of Adwords campaigns we generate different ad variations to achieve higher conversion rates in different control groups.
Landing Pages design and development services
We advise you on how your Google Ads landing pages should look like.The development of landing pages will be fundamental in the conversion rate of your campaigns.
A website that is not well optimised will not obtain good results despite appearing in the first positions of paid ads.
Results Report
At the end of the month we will send you a detailed report on the actions carried out and the results obtained.In addition, we will include a series of recommendations to improve the ROI of the ads in the next campaigns.
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Google Ads FAQs
The investment in your Google Ads campaigns will depend on the results you want to achieve as well as the monthly budget you can allocate and the sector in which your business operates.
The management of Adwords campaigns depends on all these aspects to determine a specific investment, so there is no specific figure that can guarantee success without a previous study.
To start working with Google Ads and carry out your first campaigns you must follow a series of basic steps:
- Sign up for Google Ads.
- Choose your Adwords version: Express or normal.
- Start configuring your first Google Ads campaign.
- Understand the bidding system and choose a strategy.
- Choose your keywords and filter out negative keywords.
- Create attractive ads that call to action.
- Measure and analyse the results.
The different formats you can choose for your Google Ads campaigns are:
- Text ads. These are ads that only contain words.
- Image ads. They can be interactive or animated in .gif and Flash formats.
- Adaptive banners. They adjust to the available advertising space. They can be converted into text or image ads.
- Video ads. You can make them stand-alone, or have streaming video content appear.
- App promotion ads.
- Google Shopping. Show the user product photo, brand and value information so they can make a transaction.
- In-call ads.