{"id":20462,"date":"2021-08-09T09:40:23","date_gmt":"2021-08-09T07:40:23","guid":{"rendered":"https:\/\/agenciaseo.eu\/?p=20462"},"modified":"2022-02-25T12:47:51","modified_gmt":"2022-02-25T10:47:51","slug":"google-discover","status":"publish","type":"post","link":"https:\/\/agenciaseo.eu\/en\/google-discover\/","title":{"rendered":"Google Discover, What it is and how it boosts your traffic with search engine recommendations"},"content":{"rendered":"

Google Discover (GD) offers a new way of discovering contents<\/strong> through Google’s homepage in mobile format and its original app for Android<\/p>\n

With its arrival, which coincided with the twentieth birthday of Google, it was gifted with not just a much current Google Feed, but also with very useful new features for users.<\/p>\n

According to the great Mountain View, Google Discover consists of a list of topics by which users can scroll on their smartphones.\u00a0<\/strong><\/p>\n

It shows summary pages on cards<\/strong>, that redirects them to the source page of the corresponding GD entry when users touch them.<\/p>\n

And this can bring in massive amounts of direct traffic.<\/strong><\/p>\n

Take a look at this success story<\/a> we have on Twitter…(don’t forget to follow us^^)<\/p>\n

+43 % <\/strong>of visits in one day\u00a0\ud83d\ude31<\/p>\n

Not bad to combine with your web positioning<\/a> strategy, right?<\/p>\n

Types of recommended content<\/h2>\n

The results offered by Google Discover include links, videos, entertainment news<\/strong> (such as film premieres), sports results<\/strong>, stock quotes and information about cultural events<\/strong> (such as nominees for an important prize or posters of music festivals) among many other things.<\/p>\n

Google Discover cards are displayed based on the content they choose to follow and user interactions<\/strong> with Google products.<\/p>\n

As expected, these cards are sorted based on an algorithm<\/strong> that attempts to determine the content quality, that is to say, the most interesting content for users.<\/p>\n

In addition, GD does not only show newly published content, but also the older content<\/strong> if Google detects that it might be of interest to the user in question.<\/p>\n

In conclusion, the position of the cards is based on the degree of coincidence<\/span> that exists between the interests of a user and the content of an article or piece.<\/p>\n

What should I do on my website to appear on Google Discover?<\/h2>\n

Nothing.<\/p>\n

Google’s algorithms are the ones that decide what content to recommend, so you don’t have to do a special implementation on your website.<\/p>\n

You will only have to publish relevant, current content with viral capacity.<\/p>\n

Even so, Google offers different recommendations to make your content more likely to receive the push in Discover.<\/p>\n

Good<\/p>\n

Good habits to achieve visibility in Google Discover<\/h3>\n

\"Great<\/p>\n

Thus, to improve the positioning<\/strong> of your pages it is essential to publish valuable content<\/span><\/strong><\/a> for users.<\/p>\n

Another tip to improve your position in Google Discover and the performance of your content is to use high quality images<\/strong>.<\/p>\n

In fact, cards with large images improve the results of the publishers to the point of increasing 5% the percentage of clicks and 3% both the time spent and the degree of user satisfaction with the content.<\/p>\n

If you’d like to boost your visibility in Google Discover by displaying large images in the search results, go for it!<\/p>\n

Just do the following:<\/p>\n

1. Use high quality large images that are at least 1200 px wide.<\/p>\n

2. Make sure Google has the right to show your high quality images.<\/p>\n

How to do this?<\/p>\n

Either by using AMP, or if you prefer, by filling out this Google form<\/a><\/p>\n

As you may have realised in our tests, they recommended us content with images 710 px wide<\/strong>. So, for now, you can save the heavier photos.<\/p>\n

In this page<\/a>, you can find all the information.<\/p>\n

Additional tricks to appear on Google Discover<\/h3>\n

We extracted these ideas from our experiments.\u00a0<\/strong><\/p>\n

Take note, they can be very useful. With them, you can:<\/p>\n